General Data Protection Regulation (GDPR) and Cookie Policy

General Data Protection Regulation (GDPR) and Cookie Policy

Data Protection Act

The processing of your personal data follows and is in compliance with the applicable data protection regulations.

Processing takes place in compliance with the principles of correctness, legality and transparency. The data are relevant, complete and limited to what is necessary for the purposes of processing; they are only collected and recorded for the purposes stated in this Data Protection Declaration.

Contact details of the person responsible for data processing

MoneyController Srl
Via Stazione, 9/B
26013 Crema (CR) - Italy
P.IVA 05937430485

For what purposes and on what basis are your data processed?

Your personal data will be processed for the following purposes:

  • for your registration on the website and to inform you about our – always free – services offered by sending you newsletters, financial updates and news from the financial sector. The processing of your personal data for this purpose is necessary so the person responsible for data processing can fulfill their obligations from the time of the application for registration. If you refuse to provide this data, the desired registration cannot be carried out;
  • to notify you of commercial communications. The processing of your personal data for this purpose is voluntary and requires your consent. If you refuse to provide this data, we will not be able to carry out any marketing activities for you.

Automatic profiling for marketing purposes is done using special parameters that ensure only you receive the business information you’re interested in. For this purpose, the person responsible for data processing relies on navigation data (for example, whether you have selected certain funds/securities/financial products).

Which data are processed?

While using and navigating the website, the following information can be collected and processed:

  • Information collected as a result of your interaction with the website, for example, IP address, pages visited, content clicked on, data about Internet traffic;
  • Personal details, telephone number, e-mail address, first and last name if you decide to register on the website in order to use the corresponding services; and/ or
  • Financial information for creating securities portfolios.

This information is not transmitted and/or communicated to third parties but is managed internally from the platform.

Who do we share your data with?

The person responsible for data processing will only communicate personal data to others for the stated purposes and – if necessary – to the following groups of people:

  • Service providers with whom MoneyController has a contractual relationship and who collaborate in the business activities of the person responsible for data processing (such as accounting and administration);
  • IT service providers;
  • Digital graphics service providers;
  • If requested, the competent judicial authorities; and/ or
  • If required, the public administrations and supervisory and control authorities.

We do not transfer your personal data to unspecified individuals or third partyies. The end user must always approve the exchange and assignment of personal data to third parties. The possible refusal to forward this data means that contact requests with the registered financial experts cannot be processed.

Where are your data processed?

The data are processed at the operational offices of the person in charge and in all other places where the parties involved in the processing procedure are located. For more information, please contact the person in charge.

How long do we keep your data?

Under the applicable statutory provisions, your data will only be stored for as long as is necessary for the purposes for which the data was collected. The criteria for the storage duration of the data take into account the permissible processing period and the applicable legal provisions in tax matters, limitation of rights and legitimate interests, which represent the legal basis for processing. With regard to processing for marketing and profiling purposes, in the absence of specific rules providing for different retention periods, the data controller will ensure your data is used for these purposes for a period consistent with the interest you have expressed in promotional initiatives, which will be 2 years. In any case, the person responsible for data processing takes all precautions to avoid unlimited use of the data and regularly and appropriately checks your continued interest in processing for marketing purposes, as explained above. The data will then be deleted, aggregated or anonymised.

How are your data processed?

The processing of personal data mentioned in the above points takes place both in paper form and with the help of electronic and EDP-supported means that are suitable for guaranteeing security and confidentiality of the data.

What sources are used for the MoneyController Advisor section?

MoneyController Srl, registered in the District Court of Milan, creates an overview in the Advisor section, in which the financial advisors in UK are listed; the information contained therein was taken from databases and public professional directories; this entry is not subject to any marketing activities, unless it has been expressly declared by the registered user and is subject to the right to information.

What rights do you have after voluntarily registering on the website?

The regulation enables you to exercise certain rights, including the right to request the data protection officer to:

  • Confirm whether personal data concerning you are being processed and, in this case, to give the right to information about the same data (right of information);
  • Correct incorrect personal data or complete incomplete personal data (right to correction);
  • Delete the data if one of the reasons provided for in Art. 17 of the GDPR of the regulation applies (right to deletion);
  • Restrict the processing of the data concerning you, provided that one of the reasons provided for in Art. 18 of the GDPR of the regulation applies (right to restriction);
  • Receive the data previously provided by you in a structured, standard and machine-readable format and to transfer it to another person responsible for processing (right to data portability).

You have the right to revoke your consent regarding processing your data for marketing and/or profiling purposes at any time without affecting the legality of the processing based on the consent before the revocation.

You also have the right to object at any time to the processing of personal data relating to you (right of objection).

To exercise your rights, you can send a request by e-mail to

Within the meaning of the regulation, the person responsible for data processing is not entitled to invoice costs for fulfilling one of the applications mentioned in this paragraph, unless they are clearly unfounded or excessive and, in particular, in the case of frequent repetition. If you request more than one copy of your personal data or in cases of exaggerated or unfounded requests, the person responsible for data processing can (i) demand a reasonable fee, taking into account the administrative costs for the implementation of the request, or (ii) refuse to carry out the order. In these cases, the person responsible for data processing will inform you of the amount of the costs incurred before the requestis carried out.

The person responsible for data processing could request additional information before carrying out the requested measures, provided that the verification of the identity of the natural person who requested it is necessary.

Without prejudice to any other administrative or judicial remedy, you have the right to file a complaint with a supervisory authority if you belive the data processing relating to you violates the General Data Protection Regulation. More information is available on

In any case, the person responsible for data processing would like to be informed about any possible reasons for a complaint and will ask you to use the above-mentioned contact information before calling the supervisory authority to prevent any disputes or to deal with them immediately and amicably with the greatest possible courtesy.

Personal data collected for the following purposes and using the following services:

Tag management
Google Tag Manager
Personal data: usage data

Google Ads, similar audiences
Personal data: cookies; usage data

Remarketing and behaviour targeting
Google Ads, Facebook, LinkedIn, Twitter, Google Analytics Remarketing and Google Ad Manager, audience expansion
Personal data: cookies; usage data

Google Analytics, conversion tracking for Google Ads, Google Analytics with anonymised IP address
Personal data: cookies; usage data

Extension of the user ID for Google Analytics
Personal data: cookies

Google Analytics reporting capabilities for advertising
Personal data: cookies; unique identifiers of advertising material (e.g. Google Advertiser ID or IDFA identifier); different types of data as indicated in the service’s Privacy Policy

Google Analytics reports on demographics and interests
Personal data: cookies; unique identifiers of advertising material (e.g. Google Advertiser ID or IDFA identifier)

For the sake of completeness, you can find Google’s advertising and data collection guide, in which the legal requirements are explained, at this address:

Cookie Policy

Cookies consist of pieces of code installed in the browser which help the owner provide the service for the purposes described. Some of the purposes for which the cookies were installed may also require the user’s consent. If the installation takes place as a result of the consent, this consent can be revoked at any time by following the instructions contained in this document. This website uses cookies to save your user sessions and to carry out other activities that are strictly necessary for the operation of this website, for example, in relation to the distribution of Internet traffic.

Types of cookies

Due to the properties and use of cookies, different categories can be distinguished:

  • Technical cookies. Technical cookies are cookies that are only used “to transmit a message on an electronic communication network or to the extent that is absolutely necessary for the information company service provider for the service requested by the subscriber or by the user to provide this service” (GDPR). They are not used for other purposes and are usually installed directly by the person responsible or operator of the website. They can be divided into navigation or user session cookies that ensure normal navigation and use of the website; analysis cookies, which are taken over by the technical cookies when the operator of the website uses them directly to obtain information in aggregated form about the number of users or about how they visit the website; functional cookies that enable the user to navigate using a series of selection criteria in order to improve the services provided for them. The installation of these cookies does not require the users’ prior consent, while there is still the obligation to provide information in accordance with Art. 13 of the Data Protection Act, which the website operator, if only using these tools, can provide with the modalities that they deem best suited.
  • Profiling cookies. The purpose of profiling cookies is to create user profiles; they are used to send advertising messages based on the preferences expressed by the user while browsing the Internet. Since these instruments can particularly interfere with the privacy of users, European legislation provides that the user is adequately informed about their use and can then give their legally valid consent. Article 122 of the Italian Data Protection Act refers to these instruments, which provides that “the archiving of information in the terminal device of a contracting party or a user or access to information already archived is only permitted on the condition that that the contracting party or the user has given his/her consent after having been informed using the simplified modalities referred to in Article 13, Paragraph 3 ”(Article 122, Paragraph 1 of the Italian Data Protection Act). This website does not use profiling cookies.

“Third party” cookies

When visiting this website, you may receive cookies from websites that are managed by other organisations (“third party providers”). An example is “social plugins” for Facebook, Twitter, Google+ or LinkedIn – or display systems from integrated (embedded) multimedia content, such as YouTube or Flikr. These are generated directly by the above websites and are integrated into the website of the host page visited. These plugins ensure that cookies are transmitted to and from all websites managed by third-party providers. The management of the information collected by ‘third-party providers” is regulated by the respective data protection declarations to which we refer.

Facebook’s Data Protection Declaration:
Facebook (configuration): Access to your account’s data protection.
Twitter’s Data Protection Declaration:
Twitter (configuration):
Linkedin privacy policy:
Linkedin (configuration):
Youtube\Google+ privacy policy:
Youtube\Google+ (configuration):
Pinterest Data protection declaration/configuration
Flikr\Yahoo privacy policy
Flikr\Yahoo (configuration)

Analysis cookies

We use a market product for statistical analyses to determine access to the website solely to monitor and improve the website’s performance. This product may use persistent or non-persistent cookies to collect statistical information about “individual visitors’ to the website. The cookies known as “Unique Visitor Cookies’ contain an alphanumeric code that identifies the computer used for navigation, but without collecting personal data.

Google Analytics/ShinyStat
The website also contains components transmitted by Google Analytics, a service provided by Google Inc. (“Google”) for analysing Internet traffic. These cookies are only used to monitor and improve website performance. Further information can be found under the following link:
The user can selectively deactivate the Google Analytics function by activating the opt-out component provided by Google installed on their browser. To deactivate Google Analytics, see the following link:

Cookie duration

Some cookies (session cookies) only remain active until the browser is closed or until the logout command is executed. Other cookies “survive” even after the browser is closed and are also available on subsequent visits by the user. These cookies are called permanent (or persistent) and their duration is determined by the server when they are created. In some cases, a specific duration is set; in other cases, the duration is unlimited.

Management of cookies

The user can use their browser settings to decide whether or not to accept cookies. Attention: The total or partial deactivation of technical cookies could impair the optimal use of the website. The deactivation of cookies from “third party providers” does not in any way affect the navigation options. The setting can be specified for the various websites and web applications. The browsers also allow different settings for “proprietary” cookies and cookies from “third-party providers” to be made. In Firefox, for example, a control panel can be accessed via the Tools -> Options -> Privacy menu, where it is possible to specify whether or not you want to accept the different types of cookies or delete them. It is very easy to find texts on the Internet on how to set the rules for managing cookies for your browser. For example, some addresses of the most important browsers are listed below:
Internet Explorer: