At WisdomTree we do things differently

WisdomTree was founded in 2006 with a passion for creating better ways to index, innovate and invest for our clients, and by being the first investment manager to weight by dividends. We have always challenged the status quo and believe investors should too.

At WisdomTree we do things differently

WisdomTree in Europe

Since launching in Europe in 2014, our European business has grown in terms of our product range and assets under management. Today, we provide one of the most innovative ranges of UCITS Exchange Traded Funds (ETFs) and Exchange Traded Products (ETPs) covering commodities, FX, equities, fixed income, digital assets and liquid alternatives as well as short & leveraged exposures.

What we offer investors

What we offer investors
  • Unique strategies that seek to outperform the market
  • Pioneering products that unlock new or hard-to-access exposures
  • Europe's most comprehensive range of commodities and short & leveraged ETPs
  • Expert-led macroeconomic research & investor education
  • Solutions for portfolio optimisation & asset allocation analysis


Investor Solutions

Our holistic Investor Solutions program is designed to provide the power—and empowerment— advisors need to grow efficiently and compete effectively.



Research Insights

Get access to unique insights from our thought leaders into current opportunities and risks in markets and asset classes around the world.

Wisdomtree Research Insights

WisdomTree Insight

Could AT1 CoCos offer the winning combination of an attractive risk-reward profile and portfolio diversification?

by Ayush Babel

In this blog, we explore how Additional Tier 1 Contingent Convertibles i.e., AT1 CoCos, could provide enhanced returns per unit of risk while providing diversification benefits, making them a potential candidate for core portfolio allocation.

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Two years of PCOM: outperforming peers through innovation

by Luca Berlanda

Why broad commodities? Insights from our recent survey1 revealed that 29% of investors don't allocate to commodities. Broad commodities have historically displayed equity-like returns, constituting an effective inflation and geopolitical hedge with low correlation to other asset classes.

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Diversity of exposure: the key to building an artificial intelligence strategy

by Christopher Gannatti

In November 2022, did you know ChatGPT was about to launch? Did you know it was going to become the fastest application ever to reach 100 million users? Not many people—including the OpenAI team that built it—predicted this outcome. It’s a great example of exciting breakthrough technologies that can influence thematic equity strategies.

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